Easier than you think. Start with clean, dry skin—no lotions, oils, or residue. Then: peel the backing, lift your breast to your desired position, and press to secure. For more dramatic lift, apply at a steeper angle. For natural shaping, go more horizontal. Most customers nail it on their first try. There's a quick how-to on the product page if you want visual guidance.

We know that countdown feeling — and this bra doesn't have it. The underwire is structured to lift without poking into your sides or digging under your arms. Thick molded cups feel smooth, not stiff. No constant adjusting, no shifting, no relief-sigh when you finally get home. Just support that feels like it belongs there.

That's exactly why we made this. Every Magic Bra uses CloudSoft™ fabric that feels like a second skin—breathable, impossibly soft, and smoothing in all the right places. No digging. No pinching. No "sweet release" moment when you finally get home. Most customers tell us it's the first bra they forget they're wearing.

We've been there—and we've got you. Check the Fit tab for measurements specific to this bra (not generic sizing). When in doubt, size up for a more relaxed, comfortable fit. And honestly? If it's not perfect, our 30-day return policy means you can exchange it, no drama. We'd rather you try it risk-free than stress about getting it wrong.

Totally fair—we know you've experienced some horror stories. Here's the deal: you get a full 30 days to wear it, wash it, live in it. If it's not love? Return or exchange, no questions asked, no restocking fees. We want you to feel confident ordering, not anxious. The only way we grow is by making bras women actually keep—so we've removed all the risk for you.

It's what you don't feel. No underwire stabbing your ribs. No straps cutting into your shoulders. No constant tugging and adjusting throughout the day. MagicLift™ gives you gentle, secure support without the hardware that usually causes pain. CloudSoft™ fabric disappears against your skin. The magic is wearing a bra that lifts and shapes—then completely forgetting it's there. That's not marketing. That's what 75,000+ customers actually experience.

Hand wash in cool water with mild detergent—it takes 2 minutes and keeps the lace and elastic in great shape longer. If you machine wash, use a lingerie bag on the delicate cycle and skip the spin. Never put it in the dryer (heat breaks down stretch faster than anything). Lay flat or hang to dry.